Leadership & Execution Partner · Munich

Clarity under pressure.
So leaders decide — and organisations move.

I sense what is really happening inside people, teams and systems — and accompany CEOs, founders and leadership teams with energy and without fear into new territory.

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20+ yearsleading and managing companies

>100M €scaled e-commerce business

ICF certifiedLife & Business Coach

Currently: Q3 sparring slots open Intro call · 30 min · free & confidential

Who I work with

When you know what to do —
and it still does not happen.

CEOs. Founders. Managing directors. Boards. Investors. Leadership teams in growth, transformation and crisis.

Growth turns chaotic.

Structures don't keep up. Ownership becomes diffuse. Speed gets lost.

Transformation stalls.

The direction is clear — but execution gets stuck in alignment and resistance.

The leadership team isn't aligned.

Decisions drag. Energy drops. Roles are unclear or overlapping.

Founder becomes CEO.

The shift from founder to leader needs new systems — and a sparring partner who understands both worlds.

Strategy exists. Execution doesn't.

The problem is rarely strategy. It's execution. That's exactly where I work.

Crisis. Restructuring. Turning point.

In high-pressure phases clarity doesn't appear by itself. It has to be created deliberately.

My approach

The movement I create.

I don't work through methods. I work through a recurring logic of effect — from pressure to performance.

Stage 01 of 07 01 Pain

Where nothing moves anymore. Pain.

Growth breaks down, transformation stalls, the team loses clarity. Pressure becomes constant. This is where every real movement begins — when the pain can finally be named.

Seeing what is really there. Clarity.

Tensions become visible. Patterns get named. The unspoken finally hits the table. Clarity is not a mental product — it's the precondition for energy.

Who carries what. Ownership.

Roles get clarified. Decision spaces drawn. Ownership doesn't emerge from appeals — only from structures and trust.

What happens now. Decision.

Once clarity and ownership are in place, decision-making becomes light. Not because it's easy — but because it becomes tenable.

From talking to doing. Execution.

The problem is rarely strategy. It's execution. Here it gets properly organised — with pace, rhythm and consequence.

When energy returns. Passion.

Clear movement creates new appetite. The team notices: we're actually shifting something. This is the point where leadership becomes joyful again.

What truly lasts. Performance.

No flash in the pan. But an organisation that stays operational under pressure. Clarity, ownership and energy — as a system, not as luck.

Services

Three ways to work together.

From confidential 1:1 sparring to structured programmes and keynotes that open rooms. Always practical. Always for impact.

Executive Sparring

A confidential thinking and decision space for CEOs, founders and managing directors. Continuous support in complex phases.

Strategic clarity under pressure
Leadership team alignment
Decision & role architectures
Self-leadership as a foundation

Leadership Acceleration

Programmes and workshops that strengthen leadership systems — before pressure builds, mid-transformation, or as recovery after crisis.

Leadership Acceleration Programmes
Role & decision workshops
Leadership team off-sites
Recovery Reset & org rebuild

Keynotes & impulses

Talks on leadership under pressure, ownership culture, the serendipity mindset. Not loud. But activating.

Clarity under pressure
Less pain — more passion & performance
Serendipity as a leadership skill
From functioning to self-leadership

Why I can do this

I did not learn leadership from textbooks — I lived it under pressure.

As managing partner of a premium e-commerce company, I scaled Keller Sports past €100M. Hypergrowth, M&A, due diligence, restructuring. And in the end: insolvency.

Afterwards I deliberately paused. Coaching certification. Reflection. Personal rebuild. I know what it feels like when a professional identity collapses — and how clarity, ownership and movement come back.

That experience makes my work credible, close and deep. I have been on the other side. I know the reality you're working in right now.

Claritycreates speed

Structureenables performance

Trustactivates potential

Culturebeats pressure

Voices

What people say about the work.

As both an investor and coach/mentor, Marcus brings a very rare mix of top-tier advice and experience as a former CEO himself and the empathy and humour needed to properly open up.

Max TeichertFounder & CEO, Track Titan

By far the best keynote I have heard in a long time. Marcus saw our needs — and responded to them very individually.

Barbara GrögerEnd-to-End Coordinator

His way of coaching is something special. He guides you with patience, humour and clarity to your own solution. Trust builds fast.

Johanna KlingebielSales Manager, Sensational GmbH

Marcus brings well-founded insights — and creates an atmosphere in which real learning and exchange become possible.

Tamira Büttnermedverse · LSE

His combination of listening, targeted questioning and practical advice helped me reflect on my role as an entrepreneur.

Franz BayerFull Service Cycling Experience

Podcast

Pain & Passion — and a few laughs.

Conversations about turning points, clarity and what nobody sees. My podcast with Katrin Hinzdorf (in German) — and selected episodes where I was a guest.

From my podcast

Leadership without certainty

With Prof. Dr. Christian Busch on serendipity as a leadership skill — how leaders use the unexpected as a space of possibility instead of managing it away. (In German.)

All episodes on Spotify →

As a guest

On Chris Surell's show

My talk on the journey from hypergrowth CEO through insolvency, personal reset and rebuild — and what leadership under pressure really means. (In German.)

Open in Spotify

Stations

30 years of practice. From sales floor to managing director.

2023 — today

Founder

NewTrueMove · Munich

Sparring & leadership acceleration for CEOs and leadership teams.

2017 — 2023

Managing Partner

Keller Sports / Keller Group · Munich

Scaled to over €100M revenue. Hypergrowth, M&A, restructuring.

2015 — 2016

Director Purchasing & Operations

Keller Sports · Munich

Built scalable operations & first leadership structures.

2008 — 2014

Sales & Marketing Director Germany

HEAD Germany · Feldkirchen

Reclaimed market leadership in racket sports.

2006 — 2011

Partner

Karbacher & Friends · Munich

Event & incentive agency, sports and business formats.

2001 — 2008

Key Account Manager Southern Germany

Babolat

Strategic transformation of the brand in racket sports.

1999 — 2001

Department & Buying Lead

Intersport Förg · Augsburg

Ready for the next step?

30 minutes. Free. Confidential. We look together where clarity is missing — and whether it makes sense to work together.

Book a Becurious call → mt@newtruemove.com

Mailmt@newtruemove.com Mobile+49 176 627 828 78 LinkedInmarcus-trute Companynewtruemove.com

Clarity under pressure.So leaders decide — and organisations move.